It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.
On their own, promotional products and social media provide cost effective methods for reaching new customers and prospects, exposing your brand to newer and larger audiences and driving new business. On the other hand, when they are made to work together, they can achieve all of these things twofold.
Here are some ways promotional products can enhance your social media campaign.