Promotional Products 101

5 Feb

Promotional Products 101

Promotional products (also called advertising specialties and identity products) are usually, but not always, imprinted with a company’s name, logo or message. They include useful or decorative articles of merchandise that are used in marketing, educational, and communication programs. Most anything that can be imprinted is imprinted.

Why Promotional Products?
Promotional products marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. They can be directed to selected audiences, which dramatically increases their effectiveness. And they remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.

Limitations
On many products such as pens, lapel pins, etc., the imprint area is limited. Production time can range from days to as much as eight weeks depending on the product, the quantity ordered, and the complexity of the imprint. And, unlike broadcast or other media, where there is automatic distribution, with promotional products advertising, you must plan a distribution method.

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