Promotional products are one of the oldest – and most effective – ways of advertising a business. Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware and many more items.
The success of promotional products hinges on the idea of time-honored concept of reciprocity: if I you give something, you will be honor-bound to return the favor by giving something back. As such, big and small businesses have used promotional materials as part of their marketing strategies. Even non-profits and research institutions typically send potential donors with personalized address labels or tote bags to increase response rates.
Some of the types of promotional products popularly used today include:
- Items that recipients can wear such as t-shirts, caps, jackets
- Items that help recipients collect or convey things such as bags, notebooks, briefcases
- Items that help recipients schedule their time such as calendars, desk planners, watches
- Items that facilitate written communication, such as pens, pencils, markers
- Items recipients can consume such as food gifts
- Items associated with digital communications such as computer mouse pads and flash drives
- Items that enhance health and comfort of recipients such as first aid kits
However, successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.