Befriending the Bank

15 Mar

Befriending the Bank

It’s no secret that consumer banks are avid self-promoters. From direct mail and branded stationary to banking incentives and employee uniforms, banks and other consumer financial organizations (such as H&R Block) use almost every promotional product there is. Unfortunately, their fondness for promotional marketing doesn’t exactly translate to easy sales these days. Times aren’t just tough for banks, they’re horrible. The financial crisis dried up revenue, obliterated public perceptions and raised the stakes and urgency of the banking business from one thousand to about a million. Any bank worth selling to is going to be counting every penny, examining every product and second-guessing every suggestion you make before you even finish your first sales pitch. It’s going to take work and guile selling even the easy, tried-and-true promos that banks use every day. Luckily, McKinley is here for you, as always, with the right whats and hows of selling some of the most common banking items to the financial industry.

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