Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

1 Mar

Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

Look at your audience before choosing

Did you know promotional products have one of the best return on investment for your marketing dollars? It is the one advertising vehicle that stays with people and builds top of mind awareness. Rarely thrown away when received, even if passed onto someone else. With that in mind, selecting the right product can be more important than selecting other forms of advertising. Start with your target audience for the promotion or thank you or incentive products you are selecting. If they are young – look for something trendy like the new reusable red solo cups. If they are more health conscience you might want to look at some of the water bottles. If you are marketing to areas that have the new plastic bag laws you may want a walking billboard on bags that people are starting to carry around. And for the business traveler there are multiple use usb chargers that are very popular. It is good to contact a promotional product company to help you in your selection. Find one that will be interested in who your market is and show you items in your price range, for your particular situation. With over 750,000 products available, there is a wide selection and the better you tie in the product with your promotion and your goal, the better your results will be.

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