Does Giving “Swag” to Clients and Prospects Work?

30 Mar

Does Giving “Swag” to Clients and Prospects Work?

Promotional branded items such as pens and keychains are ubiquitous, but are they cost-effective for real estate agents?

Pens, keychains, notepads, business-card holders, USB sticks – the opportunities to stamp your brand on merchandise to give away as promotional items are endless. But does giving away “swag” really pay off?

There are essentially two kinds of swag used for marketing purposes. Useful or decorative items imprinted with the real estate agent’s name, logo or message that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums.

But are they cost-effective? According to studies, absolutely yes.

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